Television remains the most used form of entertainment for Americans, while another form of entertainment is rapidly losing ground among consumers, reports Deadline.com, citing a report from public relations firm Edelman.
The segment that’s quickly falling is movie going.
About 45% of Americans frequently turn to television for entertainment, while only 3% of U.S. consumers say they turn to movies as a frequent source of entertainment. That’s down from 28% in the survey only two years ago, the story points out.
"It confirms some of what we’ve been seeing with declining movie attendance, which had a 16-year low in 2011,” said Gail Becker, Edelman’s chair for the Western Region, Canada and Latin America.
Social media is quickly punishing poor entertainment products. The story reports: "That reality puts a greater premium than ever on creating really good content, because the bad stuff won’t survive long, said members of a panel discussing the survey results."
Internet use came in with a result of 34% in the U.S. in the survey, the report adds.