Study Suggests Facebook Is Approaching Saturation Point

Jun 12, 2012  •  Post A Comment

Facebook’s growth is slowing, according to a new report from ComScore that suggests the social network is saturating its home market, reports Bloomberg.

Facebook’s number of visitors rose 5% in April from a year earlier, compared with a 24% surge in the same month in 2011, the story notes. The average time spent on the network by each visitor increased 16%, down from the 23% bump a year earlier, the piece adds.

Slowing growth should be "expected given Facebook’s current size and market penetration,” said Andrew Lipsman, a vice president of industry analysis at ComScore, in a statement.

The report adds: “Facebook, with more than 900 million members worldwide, gets about half of its revenue from the U.S. and Canada. Seven in 10 Americans using the Internet in April visited Facebook, ComScore said.”

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