The annual midsummer media conference of Allen & Co. in Sun Valley, Idaho, has usually been a tough one for reporters to crack, newswise.
Bloomberg TV gives it a shot this year with live coverage and actually some cooperation from participants at this year’s conference.
In a release Bloomberg TV writes, "This Thursday and Friday [July 12 and 13, 2012] Bloomberg TV will present special live coverage from the annual gathering of the world’s top tech and media moguls at the Allen & Co. conference in Sun Valley, Idaho. Complete coverage is available on the free Bloomberg TV+ app for iPad and on Bloomberg.com."
The release adds that co-hosting Bloomberg’s "In the Loop" show Friday at 8 a.m. (ET) is "Berkshire Hathaway Chairman & CEO Warren Buffett."
The lineup for "In the Loop" on Thursday includes AOL Chairman and CEO Tim Armstrong; John Donohoe, President & CEO, eBay; Marc Andreessen, General Partner & Co-Founder, Andreessen Horowitz; Wilbur Ross, Chairman & CEO, WL Ross & Co.; Martin Sorrell, founder & CEO of WPP; and David Winters, CEO, Wintergreen Advisers.