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How Did NBC’s ‘Today’ Do Against ABC’s ‘GMA’ While the Ann Curry Drama Played Out?

Jul 9, 2012  •  Post A Comment

With NBC’s “Today” show in the spotlight during the week of Ann Curry’s rocky departure from the show as co-host in late June, TVNewser reports that “Today” ended up in a tie in the ratings with its fierce rival, ABC’s “Good Morning America.”

The shows were "as close as it gets," the story reports, with each averaging 4.604 million total viewers for the week of June 25. Curry made her farewell “Today” appearance on Thursday, June 28.

While they tied in total viewers, NBC led in the key news demo of viewers 25-54, averaging 277,000 more viewers than "GMA,” the piece points out.

As previously reported, NBC News President Steve Capus revealed that Curry’s failure on the morning show was due at least in part to her awkward handling of cooking segments. But “Today,” which has dominated the morning ratings for years, has been under increasing ratings pressure from “GMA,” its chief rival.

Third-place CBS, meanwhile, quietly posted the largest gains in the segment during the week. “CBS This Morning” was up 7% in total viewers and 12% in younger viewers for the week vs. year-ago numbers, the story reports. CBS, however, continues to trail both NBC and ABC by a wide margain in the segment.

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