One show is doing better in its rebroadcast during the wee hours than during its live evening telecast, the New York Post reports.
The CNBC show "Mad Money," which features former hedge fund manager Jim Cramer, has developed a following in the early-morning hours, with the 3 a.m. NBC repeat of the show getting more viewers than its live CNBC broadcast at 6 p.m., the story reports.
The reason? "Our completely uninformed sources speculate that Wall Street traders are probably crawling home from clubbing at that hour and, while checking their computers for the latest on the Asian markets, have Cramer on the TV for background noise," according to the Post.
Since starting a 3 a.m. airing on NBC in March, the show has on average drawn about 400,000 viewers for the pre-dawn timeslot. By comparison, the show’s 6 p.m. broadcast on CNBC draws only 187,000 viewers.
“It may show the staying power of a broadcast network versus a cable network. I’m surprised, but it makes you wonder how many people have fallen asleep with the TV on," said David Scardino, a programming analyst at advertising agency RPA, according to the story.