Networks Changing Exit Poll Strategy for Election Day

Oct 26, 2012  •  Post A Comment

"A growth in early voting and tough economy for the media are forcing changes to the exit poll system that television networks and the Associated Press depend upon to deliver the story on Election Night, all with the pressure-filled backdrop of a tight presidential race," reports David Bauder, the TV writer for the Associated Press.

The story continues, "The consortium formed by ABC, CBS, CNN, Fox News Channel, NBC and the AP is cutting back this year on in-person exit polls while upping the amount of telephone polling. This is to take into account more people voting before Nov. 6 and households that have abandoned land lines in favor of cell phones."

The article notes that the change "’makes it trickier,’ said Joe Lenski, executive vice president of Edison Research, the company that oversees the election operation for the news organizations. ‘It means there are a lot of different pieces to keep track of.’"

We urge you to click on the link above to read this article in its entirety and learn the details of what Edison Research will be doing differently for the networks on Election Day.

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