While the Golden Globes grabbed headlines and generally rave reviews over the past few days, another Hollywood awards ceremony took place in relative obscurity just a few days earlier — with many of the same celebrities in attendance: Jessica Chastain of “Zero Dark Thirty,” Jennifer Lawrence of “Silver Linings Playbook," Anne Hathaway of "Les Miserables" and Daniel Day Lewis of "Lincoln," among many others.

Like the Globes, this overlooked awards ceremony is also seen as a more casual, more fun alternative to the relatively stuffy Oscars. Click here to get all the info as TVWeek Open Mic blogger Hillary Atkin takes the wraps off an event that no longer wants to be one of the industry’s best-kept secrets.