VH1 has revamped its logo to reflect its focus on shows that go beyond music, reports EW.com’s Inside TV.

The new logo contains a plus sign, signaling the addition of non-music-based shows such as "Mob Wives" and "Single Ladies," the story notes. Those programs last year helped the network boost prime-time ratings with adults 18-49 by 33%, while total viewers in prime time are up by 14%, the story says.

The branding change is the cable network’s first in 10 years, the piece notes.

In announcing the new logo, VH1 President Tom Calderone said: “VH1 is entertainment on steroids. We have a legacy of cranking it up to 11, so our ‘tagmark’ helps us to easily convey that to our viewers and build on the promise of delivering our bold and engaging mash-up of music, pop culture and nostalgia that generates so much buzz.”