DreamWorks Partners With Netflix to Launch New Kids’ Series

Feb 12, 2013  •  Post A Comment

Netflix and DreamWorks Animation are joining forces to create what they’re billing as the first Netflix original series for kids. The companies announced that “Turbo: F.A.S.T.” (Fast Action Stunt Team) is being readied for a December 2013 debut.

The series is based on the DreamWorks Animation movie “Turbo,” which is due to hit theaters this summer.

Ted Sarandos, Chief Content Officer for Netflix, said in a statement: “Families love Netflix, so creating an original series for kids was a natural for us. And we’re doing it in a big way by adapting ‘Turbo,’ this year’s DreamWorks Animation summer tentpole movie.

“DreamWorks Animation has a long track record of creating incredibly successful characters and stories that delight people of all ages. We’re thrilled to add ‘Turbo’ the series as well as all new DreamWorks Animation films, starting with their 2013 slate, to Netflix.”

Jeffrey Katzenberg, DreamWorks Animation’s Chief Executive Officer, added: “Netflix boasts one of the largest and fastest-growing audiences in kids television. They pioneered a new model for TV dramas with ‘House of Cards,’ and now together, we’re doing the same thing with kids’ programming. DreamWorks is thrilled to be part of the television revolution.”

The companies’ press release notes: “DreamWorks Animation’s ‘Turbo’ is a high velocity 3D comedy about an ordinary snail who dares to dream big — and fast. After a freak accident miraculously gives him the power of super-speed, Turbo kicks his dreaming into overdrive and embarks on an extraordinary journey to achieve the seemingly impossible: competing in the Indianapolis 500.”

The Netflix series picks up where the feature film leaves off. “It showcases the world-traveling exploits of our snail hero and his tricked-out racing crew as they master outrageous new stunts and challenge any villain unlucky enough to cross their path,” the announcement notes.

Netflix subscribers streamed more than 2 billion hours of children’s programming in 2012, the release adds.

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