Robin Roberts’ Return Spikes ‘GMA’ Numbers

Feb 21, 2013  •  Post A Comment

Robin Roberts’ return to the desk of ABC’s “Good Morning America” after almost six months away from the show produced a spike in viewer numbers for the program, according to The Hollywood Reporter.

The show had 6.1 million viewers, based on preliminary numbers, its largest audience in more than three months — just behind the turnout for the Nov. 7 show, the morning after the presidential election.

“Roberts had taken time off following a bone marrow transplant to treat a rare blood disorder,” the report notes. “And while the ABC News vet had made several taped appearances and cameos during her recovery, Wednesday marked her official return to work. The show had been promoting the comeback.”

Its number in the key 25-54 demo was 2.28 million, also the show’s best number since Nov. 7. “GMA” topped its chief rival, NBC’s “Today,” by just 36,000 viewers in the demo, but had a wide margin of victory in total viewers, beating “Today” by 1.188 million, the piece reports.

“The last time GMA won by that much was the morning after the ‘Dancing With the Stars’ finale (Nov. 28), which always gives ABC a boost,” THR reports. “For the week ‘Today’ is faring better than ‘GMA’ in the key demo, averaging 75,000 more adults 25-54.”

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