Viewer Erosion Continues for Fox’s ‘Idol,’ With Lowest Demo Number in More Than 10 Years

Feb 21, 2013  •  Post A Comment

Fox’s singing competition “American Idol” continued to see its viewer numbers slip Wednesday night, but the show still had enough strength to win the night, based on Nielsen overnights.

TVbytheNumbers.com reports that the two-hour installment of “Idol” registered a 4.1 average rating in the key 18-49 demo, dipping 5% from a week ago. It was the show’s lowest Wednesday result in the demo since at least July 10, 2002.

It was also enough to push Fox to a comfortable win for prime time overall. Fox’s 4.1 average in viewers 18-49 topped CBS (2.5 average), ABC (2.1), Univision (1.6) and NBC (1.5). Fox also won total viewers, averaging 14.2 million to 10.2 million for CBS, 6.8 million for ABC, 5.1 million for NBC and 3.9 million for Univision.

ABC had prime time’s second-highest-rated show in adults 18-49, with “Modern Family” averaging a 3.9, up 3% from last week. Also up on ABC were “The Middle,” climbing 16% from last week’s season low to a 2.2, and “The Neighbors,” rising 12% to a 1.9. “Suburgatory” was down 5% to a 2.0, while the special “20/20: Mad About Oscar” managed only a 1.3, down 28% from “Nashville’s” number in the time slot last week.

CBS had mixed results, with “Survivor” rising 4% from the premiere a week ago to a 2.5 in 18-49 and “CSI” up 21% from last week’s series low to a 2.3, while “Criminal Minds” dipped 4% from its previous original to a 2.7, equaling its series low.

NBC’s best result came from “Chicago Fire,” which held steady with last week in delivering a 1.9 in viewers 18-49. “Law & Order: SVU” ticked up 13% to a 1.7, while “Whitney” and “Guys With Kids” both delivered 1.1 averages. For “Whitney” that number tied its series low, while “Guys” was up 10% from last week’s series low.

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