TV Station’s New Ad Campaign Targets ‘State of TV’ — and Not in a Good Way

May 29, 2013  •  Post A Comment

A new advertising campaign from a New York City television station offers a grim assessment of the state of TV, and aims to cash in on it. EW.com’s Inside TV reports that new ads for Thirteen, a local PBS station, depict outlandish fake shows including "Bayou Eskimos" and “Knitting Wars.”

The station has placed the ads in New York City subway stations. They bear the tagline, "The fact you thought this was a real show says a lot about the state of TV."

Other fake shows include "Bad Bad Bag Boys," which shows two tough-looking grocery clerks and the tagline, "Clean up on every aisle," and "Married to a Mime," showing a family where the husband is decked out in facepaint, and the tagline notes, "She’s got plenty to say."

The poster for "Knitting Wars" uses the tagline, "It’s sew on."

EW.com notes, while "we’re 98 percent in agreement with the sentiment and snark, we also kiiiiinda want to see ‘Knitting Wars’ on the air, if only because the ‘It’s Sew On’ kicker had us in … stitches.”

The ads urge New Yorkers to support public broadcasting.

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