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Ad Strategy by Chrysler and Chipotle Tests Networks’ Patience

An unusual television advertising strategy being used by Chrysler and Chipotle Mexican Grill appears to be testing the patience of the TV networks. With the marketers airing two-minute commercials, the question remains whether networks will bite, reports Brian Steinberg in…

FX Renews Animated Series

FX has renewed a popular animated show and signed an overall deal with a number of people behind the show, reports New York Magazine’s Vulture blog. FX extended "Archer" to a fourth season, although it could stick around for longer…

‘Downton Abbey’ Delivers Ratings Surge for PBS

The second season of the British period drama "Downton Abbey" brought a ratings surge for PBS, with the show’s season finale giving the network its highest rating since the debut of a Ken Burns documentary in 2009, reports The New…

Hundreds of Blockbuster Stores to Be Shuttered by Dish

Hundreds of Blockbuster video stores will be closed by Dish Network, as it seeks to eliminate underperforming retail locations or those that have inflexible landlords, reports B&C. The company reportedly plans to close 500 stores. "Our goal is to reach…

CMT Announces Early Renewals for Two New Series

CMT has picked up two freshman series for second seasons, Deadline.com reports. The cable network will bring back "Bayou Billionaires" and "My Big Redneck Vacation," the story reports. Both shows debuted in January and have been putting up big numbers,…

ABC Posts Ratings Gains as ‘Modern Family’ Trounces ‘American Idol’ in Viewers 18-34

ABC posted ratings improvement Wednesday night over its year-ago numbers for the third week in a row in total viewers (up 3%) and adults 18-49 (up 4%), and was the only broadcast network to post year-to-year improvement in the 18-49…

‘Kennedy Center Honors’ to Stay at CBS

After 40 years with CBS, The Kennedy Center Honors signed a deal to remain with the network through 2018, reports Deadline.com. The agreement between the network and the John F. Kennedy Center for the Performing Arts ensures that the awards…

Struggle Continues for Interactive TV Ads: Cable Industry’s Canoe Consortium Pulls Plug on Initiative, Lays Off 120

An initiative set up by the cable industry is abandoning efforts to develop interactive television commercials via set-top boxes, reports Advertising Age. The consortium Canoe Ventures will lay off 120 employees, the story reports. The firm’s New York office will…

Comcast Sets Sights on Netflix as Online Video Wars Heat Up; New Service Undercuts Netflix on Price

Comcast is rolling out a new video-on-demand service that could pose problems for Netflix, as competition for digital consumers heats up, Time reports. Time reports: “The new service, called Xfinity Streampix, will be available to over 20 million Comcast subscribers,…

Nickelodeon Confirms Signing ‘X Factor’ Youngster to Star in Comedy Series; 14-Year-Old Also Lands Record Deal

Nickelodeon has confirmed that it signed a 14-year-old singing sensation who broke out thanks to an appearance on “The X Factor.” We reported earlier that Rachel Crow was closing in on a deal with the network. Paula Kaplan, Nickelodeon’s Executive…