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Despite Declining Ratings, Oscars Remain a Must-Buy for Marketers

Despite ratings that have declined 15% over the past five years, the Oscars remain a must-buy for advertisers, leading to rising ad rates, reports Adweek. The average 30-second spot sold for $1.7 million this year, up from $1.5 million last…

Sean Combs Will Challenge MTV With His Own Music Cable Network

Hip-hop mogul Sean Combs is planning to challenge MTV and BET by creating his own music cable channel, which will be called Revolt, reports The New York Times. Combs was expected to announce his plans this morning, with the network…

Judges on NBC’s ‘The Voice’ Close to Signing for Season 3 — With Big Bumps in Pay and a Move to Fall

All four judges on NBC’s "The Voice" — Cee-Lo Green, Blake Shelton, Adam Levine and Christina Aguilera — are are expected to return for season three, reports TheWrap.com. Aguilera has reportedly already agreed to a deal that will pay her…

Fox Wins Thursday Night Despite Historically Low Ratings for ‘Idol’

On a slow night for the broadcast networks, Fox took a comfortable ratings win in the key demo and total viewers even as its workhorse “American Idol” posted declines, TVbytheNumbers.com reports. “Idol’s” two-hour installment was down 14% in adults 18-49…

Janet Jackson in Talks With ‘X Factor,’ While Two Other Music Stars Are on Cowell’s Short List

"The X Factor" is reportedly in early discussions with singer Janet Jackson to join the program, according to The Hollywood Reporter’s The Live Feed blog. Jackson has reportedly expressed interest in working on the Fox show, but the talks are…

NBC Rolls Out Pilot Online for New Show, Ahead of Its Debut on the Network

Ahead of its debut on the network, the pilot for an upcoming NBC show has been released online, reports TheWrap.com. The special release of "Awake" is part of a recent trend toward finding ways to drive audience interest before a…

Recommended Reading Over the Weekend #1: How the Oreo Conquered China

Nabisco’s Oreo is the No. 1 cookie in America. But as the company found out, you can’t just import it into China and expect it to be No. 1 there as well. In this insightful piece from the smart folks…

Fox News Attacks Activist Group, With MSNBC Caught in Crosshairs

A battle between Fox News Channel and the activist group Media Matters for America is heating up, according to The Hollywood Reporter, and Fox News rival MSNBC is being dragged into it. Media Matters boss David Brock has made no…

Amanda Knox Gets a Staggering Figure for Book Deal

Amanda Knox, who was freed last year from an Italian jail after being imprisoned for four years on murder charges, has signed a book deal with HarperCollins that will pay her close to $4 million, EW.com reports. Knox, 24, was…

Hit TBS Sitcom Gets Order for 35 More Episodes

TBS has ordered an additional 35 episodes of a sitcom that premiered in November and has been the No. 1 show on TV among African-American adults, Deadline.com reports. The show is "Tyler Perry’s For Better or Worse," which tells the…