What Color is Your Canoe? David Verklin Hopes His is Gold: Long-Awaited Interactive Cable TV Platform Finally Being Pitched to Advertisers
Canoe Ventures’ first interactive TV product has finally arrived, MediaDailyNews reports. According to the article, "Marketers can place overlays in spots that prompt viewers to click-through and request a coupon or sample. [Canoe CEO David] Verklin said Cablevision’s AMC and…