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Subaru Signs on to Sponsor Nat Geo’s ‘Dog Whisperer’

Automaker Subaru will be the lead sponsor for the new season of “Dog Whisperer With Cesar Millan,” under National Geographic Channel’s first deal of the upfront season, says Mediaweek. As part of the deal, Subaru’s Forester will be integrated into…

The Toughest Guy in the Room is a Gal

“She’s got as much testosterone as any guy I know.” That’s how Doug Herzog describes Sharon Levy, who is in charge of developing reality programming for Spike TV. This New York Times profile of Levy focuses on how she picks…

It’s Time to Treat Reality Stars Like the Actors They Are

Dramatic soliloquies, comic pratfalls, hissy fits, nervous breakdowns. Sound familiar?  But we’re not talking about Lindsay Lohan, Jennifer Lopez or dozen of other actors. We’re talking about folks such as Susan Boyle and Heidi Pratt. TVWeek columnist Joe Adalian says…

Over 11 Million Homes Expected to Lose TV Signals

More the 11 million homes are either completely or partially unprepared for the swithch from analog TV signals to digital ones that is scheduled to occur this Friday, according to a survey conducted a the end of May by Nielsen…

Adalian Column: It’s Time to Treat Reality Stars Like the Actors They Are

By Josef Adalian Right now, the first star of the modern reality TV era– "Survivor" meanie Richard Hatch– is holed up somewhere in a Pennsylvania halfway house, serving out the remainder of a four-year prison sentence for tax evasion. Meanwhile,…

Nick at Nite Buys Cable Run of ‘Malcolm in the Middle’

Nick at Nite has acquired the cable syndication run of "Malcolm in the Middle," Daily Variety reports. The comedy-focused cable network has bought rights to all 151 episodes of the single-camera half-hour, which ran on Fox from 2000 until 2006….

Reports: ‘Hills’ Star Heidi Pratt Tortured on Reality Show Set

Heidi Pratt was rushed to a hospital in Costa Rica after “convulsively throwing up,” the result of what some people on the set of the NBC reality show “I’m a Celebrity…Get Me Out of Here!” said was torture, according to TMZ.com ….

USA’s ‘Burn Notice,’ ‘Royal Pains’ Premiere Strong

USA’s "Burn Notice" delivered its best season premiere ratings last night with 6 million total viewers and a 4.24 household rating. The third season premiere was up 7% in the 18-49 demographic and 11% in total viewers from the second…

‘Colbert’ to Air Iraq Shows Week of June 8

Comedy Central’s "The Colbert Report" will broadcast taped shows from Iraq June 8 through June 11. Colbert and his team will tape and perform shows in front of the troops as part of the "Operation Iraqi Stephen: Going Commando" USO…

Mary Kay to Sponsor Lifetime’s ‘Army Wives’

Lifetime Television is teaming up with Mary Kay, Inc. for a new marketing program to promote the third season of the network’s original drama “Army Wives.” Mary Kay will sponsor the third season premiere on June 7, as well as…