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DTV Date Spurs Usage of Cable, Satellite

The looming June 12 digital-television transition has spurred 5% of U.S. television households to pay for a cable or satellite service, Multichannel News reports. About 26% of U.S. television households in the past year either bought a digital converter, a…

TiVo to Track NBA Finals Viewing

TiVo has been tapped to track viewing of the NBA Finals, as well as prime-time games during the 2009-10 season, MediaPost reports. TiVo will use its service that tracks second-by-second viewing for live viewing as well as watching through DVRs….

Eminem Admits Planning ‘Butt’ Gag at MTV Awards

Eminem tells how he and Sacha Baron Cohen planned the gag, the AP reports. —Chuck Ross

Writer Green Tapped for Sci Fi’s ‘Diamond’

Writer Zoë Green has been hired to write the Sci Fi’s "The Diamond Age," Daily Variety reports. The project is based on a 1995 novel called "The Diamond Age: Or a Young Lady’s Illustrated Primer" from writer Neal Stephenson, and…

CBS Sees Ad Market Improvement

 The TV advertising marketplace has stopped declining, CBS Chief Financial Officer Fred Reynolds said at a financial conference, the Hollywood Reporter reports. There are "clear signs of (us) emerging" from the recession, he said at the Merrill Lynch Global Telecommunications, Media and…

Digital TV Transition Date Spurs Buying of Cable, Satellite Services

The looming June 12 digital-television transition has spurred 5% of U.S. television households—or about 5.7 million homes— to pay for a cable or satellite service, Multichannel News reports. About 26% of U.S. television households in the past year either bought…

Showtime’s Unique Approach for its Emmy Campaign

Showtime is shunning the usual Emmy advertising campaign in the daily Hollywood trades in favor of an exclusive 13-day splash in the Los Angeles Times, Television Week’s TVMoJoe reports. Showtime is taking out "tower ads," or ads that run the…

Challenge Ahead for New Programming Chief of Oprah Network

Jamila Hunter, the newly tapped programming chief for OWN: The Oprah Winfrey Network, is facing an enormous challenge to get the cable network ready for a debut in early 2010, the Los Angeles Times reports. First, the network has had…

‘True Blood’ Author to Cameo on Show

“True Blood” author Charlaine Harris will make a cameo on the new season of the HBO series, the New York Daily News reports. "She actually is going to come out and do a cameo probably in the last episode of the…

Raven to Head New AETN-Lifetime Venture

Abbe Raven, president and CEO of A&E Television Networks, will run the new company being created by Disney-ABC TV, Hearst Corporation and NBC Universal to merge AETN and Lifetime, Broadcasting & Cable reports. The trade magazine reported Wednesday that the three companies…