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MSNBC Selling ‘Change’ to Advertisers

Just as Barack Obama campaigned for change, MSNBC is pitching itself to advertisers as the news network whose audience is filled with “changemakers,” the New York Observer says. MSNBC also wants to make sure media buyer know it beat CNN…

Lopez Goes to Camp for Nick

George Lopez, whose sitcom helped power ratings among adults for Nick at Nite, will be starring in a movie for kids that will air on Nickelodeon. Mr. Lopez also is executive producer of the film, “Mr. Troop Mom,” which is…

No Recession for ‘Real Housewives’

As Bravo’s “Real Housewives” franchise gets ready to take on New Jersey next week, the chronicle of conspicuous consumption shows no signs of being slowed by the economy, the New York Times reports. “I know more really, really smart people…

McCarthy to Direct ‘Thrones’ Pilot

Tom McCarthy has been tapped to direct HBO’s pilot “Game of Thrones,” while actor Peter Dinklage will take on a key part in the project, the Hollywood Reporter says. The pilot is based on George R.R. Martin’s best-selling “Songs of…

Bravo Renews Picture This TV Deal

Bravo has renewed its development agreement with Picture This Television in a deal that covers nonscripted series and specials, Daily Variety reports. Picture This Television is the producer of “Celebrity Poker Showdown” and “Kathy Griffin: My Life on the D-List,”…

Former Hoopster Talks NASCAR

Brad Daugherty was the first choice in the NBA Draft and an all star, but now he talks NASCAR for ESPN and ESPN2, USA Today says. Though he built hat rods as a kid, the network had to talk him…

Disney’s Fiscal Q2 Profit Drops 46%

Walt Disney’s fiscal second-quarter profit fell 46%, with a slight drop in earnings from its media networks unit overshadowed by plunging profit from its studio entertainment and parks and resorts operations. Disney’s operating profit from media networks for the quarter…

NESN Gets Top Ratings for Bruins

NESN, a regional sports network in New England, received its third-highest ratings of a Boston Bruins broadcast with its coverage of the teams’ second-round National Hockey League playoff series, Multichannel News reports. With its broadcast of the Bruins’ May 1…

Lifeskool to Be Dropped from TWC

Lifeskool, a video-on-demand service owned by Mag Rack Entertainment, is being dropped by Time Warner Cable in western New York and other areas, Multichannel News reports. Time Warner Cable said Lifeskool VOD will be cut beginning June 3, the trade…

Schweir Joins Versus as Senior VP of Production

Versus has appointed Leon Schweir as senior vice president of production and executive producer. He will oversee live event and studio productions, including the NHL, IndyCar Series, Tour de France, college football and Professional Bull Riders. Mr. Schweir joins the…