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DirecTV, Liberty Entertainment to Merge

DirecTV Group and Liberty Media’s Liberty Entertainment will merge as expected, the Hollywood Reporter says. Liberty Media already owns a large share of DirecTV and was planning to split off Liberty Entertainment, with the merger scheduled to take place after…

‘Fashion Show’ Enlists Multiplatform Sponsors

Tresemme and Propel vitamin water have signed on as multiplatform sponsors for Bravo’s “The Fashion Show.” Two additional sponsors, a wireless carrier and a health and beauty company, will be revealed during the show’s run, which premieres May 7. The…

AMC’s ‘Mad Men’ Back at Work

AMC’s “Mad Men” has begun production on its third season. The new season is expected to premiere in August. It will feature returning cast members Jon Hamm, Elisabeth Moss, Vincent Kartheiser, January Jones, Christina Hendricks and guest star John Slattery….

Ford Still Buying TV Deals

Ford will become a top sponsor of CNN’s “Black in America 2” as the automaker, which has escaped the financial troubles of Chrysler and General Motors, continues to advertise on television, Broadcasting & Cable reports. “Black in America 2,” a…

Discovery Reports Profitable Q1

Discovery Networks reported a gain in earnings for the first quarter, bucking economic trends. The company said its net income was $119 million, or 28 cents a share, compared with $34 million, or 12 cents a share. Revenues rose to…

Lake Says ‘Charm School’ Derivative

Ricki Lake, who will host VH1’s “Charm School” for its third season, said the reality genre is familiar to her since it’s “derivative” of her old talk show, the New York Daily News reports. “The topics, some of the storylines,…

Media Buyers: Old Upfront Rules Apply

Media buyers say the traditional rules of upfront buying will hold true this year, even though broadcast ratings continue to slide while cable gains viewers, Daily Variety reports. Despite an increase of popular shows on cable, media buyers expect prices…

Redstone Oddly Quiet on Viacom Execs

Famously impatient Sumner Redstone has been strangely supportive as Viacom under CEO Philippe Dauman underperforms the cable-network sector, the Wall Street Journal reports. The paper says Dauman may have to overhaul management at MTV Networks, but Viacom says the unit’s…

Writers to Vote on Union Changes

Writers Guild of America members will vote this month on changes that will create uniform eligibility standards for the WGA East and West, Daily Variety reports. The branches have set June 16 to tally the ballots, which are being mailed…

HBO Focuses on Alzheimer’s

HBO is launching its most far-reaching health initiative yet with “The Alzheimer’s Project,” which includes four primetime films and 15 short films for digital outlets, the New York Times reports. “We were all getting older,” Sheila Nevins, president of HBO…