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How NBCU Kept Syfy Announcement Secret

NBC Universal kept under wraps its plan to rebrand Sci Fi Channel as Syfy by negotiating through New Fizz Corp., Conde Nast Portfolio says. Michael Hinman, owner of the fan site Airlock Alpha formerly known as SyFy Portal, says a…

DIY Spins Recession Times

The DIY Network is creating new shows for its 2009 slate that it hopes will appeal to homeowners in the current recession, such as “10 Grand in Your Hand,” which shows how to save $10,000 from home improvement projects, Broadcasting…

TCM Orders ‘Moguls’

Turner Classic Movies has ordered a 10-hour documentary series on Hollywood moguls from Bill Haber’s Ostar Prods., Daily Variety reports. The series, called “Moguls and Movie Stars: A History of Hollywood,” will debut next year and focus on the industry’s…

Cable Facing Tough Upfront

Cable networks, like the broadcast networks, are facing challenges with this year’s upfront, given the economic recession that’s causing some advertisers to cancel some upfront commitments, Advertising Age reports. “If you bought eight or nine cable networks last year, you’re…

Jonas Bros. Take ‘Conchords’ Cue

The Jonas Brothers’ series, which is slated to debut in May, is taking a page from HBO’s “Flight of the Conchords,” with quirky musical numbers, the New York Post reports. In the series, the brothers play fictional versions of themselves,…

Animal Planet Goes Reality

Animal Planet is targeting adult viewers with reality-edged shows such as “Whale Wars,” which tracks the Sea Shepherd Conservation Society trying to halt whaling operations, Multichannel News reports. That show has become the network’s most watched series by drawing 1…

‘Twilight’ Goes VOD on Comcast

Comcast On Demand will offer “Twilight” at 12:01 p.m. on Saturday, March 21, the same day the DVD lands in stores, the cable company announced today. “Attention Twilighters: at 12:01 a.m. you can watch Twilight in HD the moment it’s…

Discovery Outsources Commerce Operations

Discovery Communications will outsource its interactive commerce business to Delivery Agent in a multi-year deal. Discovery is shifting its commerce strategy from an international operation to a lower risk, royalty-based model. Delivery Agent will handle Discovery’s direct-to-consumer operation, including DiscoveryStore.com,…

‘Sopranos’ Creator Chase Does HBO Miniseries

“Sopranos” creator David Chase is returning to HBO to develop a miniseries about the beginnings of the movie business, the network announced Monday. Mr. Chase will write and executive produce the miniseries, entitled “A Ribbon of Dreams.” He will also…

Sci Fi Goes for Cool as Syfy

Sci Fi Channel is changing its name to Syfy as it tries to move away from the genre’s association with geeks and space aliens, TelevisionWeek reports. The network will launch the new name July 7 when its new series “Warehouse…