NBA Goes for ‘Amazing’ in Playoff Promos
TV Partners ABC, ESPN, TNT Will Air Spots
Cable
WE tv Campaign Volunteers Its Viewers to Help Nonprofits
Women’s network WE tv is ratcheting up its public service efforts. It’s launching a campaign urging viewers to volunteer their time to local causes. When it visits ad agencies and clients to make its upfront pitch, instead of handing out…
Online Access to Cable Programming Is Next Test for Multichannel Providers
Customers Will Default Without ‘Web Replicas,’ Study Warns
Ex-Broadcast Exec Paul Hughes Dies
Former broadcasting executive Paul M. Hughes died March 11 at the age of 70, TVNewsday reports. Hughes served as chairman of Hughes Broadcasting Partners and OG Holdings until 2000, the site says. Before that, he was also president of King…
Stewart-Cramer Confrontation Draws ‘Daily’s’ Second-Biggest Audience of ’09
Jon Stewart’s faceoff with CNBC’s Jim Cramer Thursday night gave “The Daily Show” its second biggest audience this year. The media-hyped event was seen by 2.3 million total viewers on Comedy Central. That trails only the Inauguration Day episode of…
Broadcast TV Ad Spending Down 3.5% in 2008
Advertising spending fell in 2008, with only Hispanic cable TV and cable TV showing gains, the Nielsen Co. said Friday. Broadcast network television was down 3.5%, syndication was down 0.8%, spot TV in the top 100 markets was down 0.3%,…
Cramer Creamed by Stewart
Jon Stewart hammered Jim Cramer and CNBC when he appeared on the Daily Show Thursday, the Associated Press reports. Stewart played 2006 clips of Cramer talking about how to manipulate stocks and create Wall Street rumors during the time he…
Icahn Ready to Buy Lionsgate Debt
Carl Icahn says he is prepared to buy all of Lionsgate Entertainment Corp.’s convertible debt, which would give him more influence over the studio, the Wall Street Journal reports. Earlier this week, Icahn pulled out of talks that would have…
Klum Urges ‘Runway’ Protest
“Project Runway” host Heidi Klum said she thinks people should be picketing Harvey Weinstein, who is battling in court with NBC to air the show on Lifetime, the New York Post reports. “I think people should be demonstrating outside of…