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Disney XD Draws Young Viewers

Disney XD, its rebranded cable channel targeting young boys, got off to a solid start on Friday, drawing 6.5 million viewers and 2.6 million children between 6 to 14 on its first day, the Hollywood Reporter says. Its first original…

NBA All-Star Gains Viewers

Sunday’s All-Star Game on TNT gained 8% compared with a year earlier, averaging 6.8 million viewers, the Hollywood Reporter reports, citing Nielsen Media Research. TNT’s telecast jumped in demographics, as well, with a 10% gain in adults 18-34 and 6%…

Cartoon Network Taps ‘Squad’

Cartoon Network is turning to Marvel Entertainment for a show called the “Marvel Super Hero Squad,” ordering 26 episodes of the show devoted to Captain America, Silver Surfer, Hulk, Wolverine and Iron Man fighting crime, Daily Variety reports. The half-hour…

Kids’ Upfront in Better Shape

Children’s cable-television networks such as Nickelodeon and Cartoon Network appear to be in better shape than other TV networks, based on early budgets for this year’s kids’ upfront, Advertising Age reports. Early projections show the kids’ upfront market at flat…

Universal Sports Adds 19 Million

Universal Sports is adding about 19 million households in 20 markets, bringing its distribution to almost 45 million homes, less than a year before the Vancouver Olympics, Broadcasting & Cable reports. The network, owned by NBC, will be carried on…

Fieri Has Recipe for Luring Younger Viewers to Food Network

‘Star’ Winner Brings ‘Youthful Demeanor’ to Trio of Shows

Disney XD Looks Good in Debut

The Walt Disney Co. said its new cable channel aimed at boys, Disney XD, got off to a fast start. The show expected to be the cornerstone of the rebranded channel, “Aaron Stone,” drew more viewers than any series premiere…

Comcast Execs Forgo 2009 Raises

Comcast Corp.’s top executives will forgo their annual raises this year, Reuters reports. The company made the announcement in a regulatory filing; it will affect compensation packages for CEO Brian Roberts, chief financial officer Michael Angelakis, chief operating officer Stephen…

Lionsgate Signs ‘Weeds’ Writer

Lionsgate’s television division has signed a seven-figure deal with “Weeds” writer Matthew Salsberg, who will create and develop comedies for the company, Daily Variety reports. The two-year production and development deal also moves Salsberg up to executive producer on “Weeds”…

Fox Sports Looks at Costs

Fox Sports is looking closely at costs, and travel expenses have been cut back and deals with vendors have been renegotiated, chairman David Hill said on a conference call before this weekend’s Daytona 500, the Hollywood Reporter says. The network…