Cablevision Systems plans to build a Wi-Fi high-speed wireless network, following on the heels of Comcast, Time Warner Cable and Bright House’s joint venture to build a nationwide Wi-Max broadband network, Multichannel News reports. The network will be free of…
ESPN has partnered with Coldplay to promote its live U.S. soccer coverage, E! Online reports. The band’s music will be used in commercials for the European Championship, the Web site says. “Viva la Vida,” the first single from the band’s…
Stephen Root has joined the cast of HBO’s upcoming vampire drama “True Blood” for three episodes, the Hollywood Reporter says. Root will play a lonely, smitten vampire named Eddie Gautier, the newspaper says. —Vlada Gelman
Comedy Central is breathing new life into the iconic 1970s variety program “The Gong Show.” The network has greenlighted “The Gong Show With Dave Attell,” the comedian-star of the network’s “Insomniac” series. The new “Gong Show,” set to premiere July…
MTV Networks, which holds its upfront presentation for ad buyers tonight, is focusing on commercials it is creating that look like programming in order to keep viewers tuned in during breaks, the New York Times reports. With ad sales now…
News Corp. said Wednesday its fiscal third-quarter earnings rose on higher ratings for its broadcast and cable networks. Profit from News Corp.’s newspaper division was bolstered by its first full-quarter ownership of Dow Jones. Net income for the quarter ended…
TV One, C-SPAN, Discovery Communications and A&E Television Networks joined the National Cable & Telecommunications Association in urging a federal appeals court to block new rules that would give independent programmers access to cable systems, Multichannel News reports. The Federal…
Nickelodeon’s kids’ cartoon “Yo Gabba Gabba!” has attracted an unlikely fanbase among college students, ABC News reports. Students say the program’s mix of indie music guests like the Shins, animated shorts and live-action segments recall “The Muppets,” the Web site…
The Tennis Channel has partnered with California Giant Berry Farms to launch “The Sweetest Match,” Media Daily News reports. The promotional campaign refers to the strawberries-and-cream dish served at the Wimbledon tennis tournament, which will be broadcast on the Tennis…