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DirecTV Picks Tomarchio for ‘Project My World’

DirecTV said Bridgetta Tomarchio is the winner of its search for a new woman to join the cast of its original show “Project My World.” Ms. Tomarchio joins Renee Intlekofer and Shaina Fewell for the series’ second season of searching…

HBO, NBC Lead Creative Arts Emmys

HBO and NBC led the winners Saturday at a bawdy 59th Annual Creative Arts Primetime Emmy Awards, held at the Shrine Auditorium in Los Angeles. HBO took home 15 statues, with its made-for-television movie “Bury My Heart at Wounded Knee”…

EchoStar’s Dish Picks Up Big Ten Network

EchoStar Communications agreed to launch the Big Ten Network on its Dish Network satellite TV service in time for this weekend’s football games. The Big Ten Network launched Aug. 30 on DirecTV, but it has been in a battle with…

National Geographic Links Promos to ‘Bodies,’ Men’s Health

National Geographic Channel has reached out to marketing partners for two shows it is launching. For “The Living Body,” which premieres Sept. 16, Nat Geo is joining with “Bodies: The Exhibition,” which uses preserved bodies to show what’s beneath the…

MTV Greenlights Tila Tequila Dating Show, Debuts Oct. 9

MTV has greenlit a bisexual dating show with a star who built her fame on MySpace. “A Shot At Love With Tila Tequila” is scheduled to premiere on MTV Oct. 9. The 10-episode series will feature contestants who want to…

Cable Industry Debuts PSAs About Digital Transition

The cable industry is launching its first major effort to educate consumers about the coming transition to digital television. The industry has promised legislators that $200 million worth of public service messages will air through the February 2009 digital transition….

Versus Extends Exclusive Pact With World Extreme Cagefighting

Cable outlet Versus has completed a deal with World Extreme Cagefighting to extend an exclusive partnership between the two companies. The deal will bring to the network 15 additional live WEC events and 20 episodes of “WEC WrekCage,” which features…

Martin Sets FCC Vote on Digital Must-Carry for Cable Operators

Rejecting strong opposition from the cable industry, Federal Communications Commission Chairman Kevin J. Martin is moving to require cable system operators to offer consumers both analog and fully digital signals for TV channels after the digital conversion, unless they provide…

Fox Business Launch Sets Off Cable Channel Shuffle in New York

When Fox Business Network launches Oct. 15 nationally, it will be part of a round-robin channel shift in New York, home of Fox News and the financial capital of the country. The repositioning will involve channels owned by NBC Universal….

Bravo Integrates Sponsors Into ‘Gunn’s Guide’

Bravo has signed Macy’s, Maybelline New York and Garnier as integrated sponsors of its new series “Tim Gunn’s Guide to Style.” The show premieres Thursday. Macy’s will be the exclusive retail partner for the program. Participants in the show will…