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Cookie Monster Hit: Oreo’s Instant Super Bowl Ad Was Retweeted 10,000 Times Within First Hour

Oreo was one of several advertisers that created instant ads during the Super Bowl and sent them out via Twitter. Oreo’s ad, pictured below, was send out with a tweet that read, "Power out? No problem." Wrote Paul Farhi in The…

Daytime Talk Show Gets the Ax

One of the rookie daytime talk shows — part of the freshman crop of syndicated shows that have been vying to fill the void left by the end of “Oprah” — is getting the ax. B&C reports that “The Ricki Lake…

Video: Trump Confirms Plan to Sue Bill Maher for $5 Million Over Orangutan Remarks

Donald Trump called in this morning to Fox News’ “Fox & Friends” to announce his plan to sue Bill Maher, the star of HBO’s “Real Time with Bill Maher,” for allegedly welching on a $5 million dare, reports TheWrap.com. Maher…

CBS Greenlights a Batch of Projects — David E. Kelley, Robin Williams, ‘Homeland’ Producers All in the Mix

CBS has unveiled a number of key programming moves, including giving a pilot order to a drama from three “Homeland” producers, Deadline.com reports. The network also gave a pilot order to “Intelligence,” from writer Michael Seitzman, and officially ordered a…

Veteran Newsman Exits ABC for NBC

ABC News, which has already lost a number of key players in recent weeks, is losing another one. Politico reports that senior investigative reporter Richard Esposito is headed to NBC News. The move follows the recent losses of “20/20” co-anchor…

Chalk Up Another Top Honor for Affleck, ‘Argo’

Ben Affleck’s feature film “Argo” continues to rack up awards, building what some observers are calling unstoppable momentum during the runup to the Oscars. The latest top honor for Affleck: the Directors Guild of America Award. TVWeek Open Mic blogger…

Prospect Park Hints at Truce in Struggle Over Rights to Soap Opera Characters

After news broke that three actors would have to depart an ABC daytime drama due to a competing rights claim to their characters, as we reported last week, a breakthrough in the legal hassle may be in the offing. TVLine.com…

Best and Worst of the Super Bowl Ads Ranked (Here Are the Videos)

The annual rankings of the Super Bowl ads are out, and while the competition for the top spot was close, the battle for worst commercial crowned a clear “winner.” The top-rated commercial this year was Anheuser-Busch’s spot featuring a reunion…

What Jeff Zucker Is Telling CNN Staff to Do Differently

New CNN Worldwide President Jeff Zucker is telling CNN’s reporters and producers to do things differently — he wants them to broaden their conception of news and to widen their range of topics on air, reports the New York Post….

What’s Behind the Historic Ratings Flop for NBC’s Newest Show?

NBC’s latest show wasn’t expected to perform well, but it opened even worse than expected, with a historically low 0.9 average rating among viewers 18 to 49, reports Nellie Andreeva at Deadline.com. Rival networks had predicted the show, "Do No…