Japanese Ad Giant Dentsu to Buy Largest Media Independent for $4.9 Billion. In the U.S., Carat Will Become Owned by Dentsu
Japanese advertising giant Dentsu will buy London-based Aegis, the world’s largest media independent, for $4.9 billion. Aegis is the owner of the well-known U.S. media agency Carat. Carat’s biggest account may be the $3 billion global planning and buying assignment…