With bids for Olympic television rights due next month, NBC Universal’s Olympics chief Dick Ebersol is trying to convince his new bosses at Comcast to pony up for rights to air the 2014 and 2016 Olympic games, reports the New…
An innovative marketing measurement method getting a tryout from Procter & Gamble, which uses webcams to literally track eyeballs online, has produced some surprising results, Advertising Age reports. The trial run taking place in Scandinavia saw Pampers get the best…
CBS is being accused of "greenwashing," after four environmental groups have complained to the Federal Trade Commission about the CBS EcoAd program, which allows companies to buy ads in TV, outdoor and online venues that include logos that show green…
Verizon Wireless has informed the actor who plays the "Can you hear me now?" spokesman that it plans to take its ads in a different direction, reports theAtlantic.com. Paul Marcarelli, the actor who has appeared in hundreds of the company’s…
Comcast is disputing a March study from research firm NPD Group that concluded Netflix dominates the video-on-demand market, reports Multichannel News. The study said Netflix had a 61% share between January and February 2011, followed by Comcast at 8%. But…
Diet Coke is talking with former "King of the Hill" executive producers and "Blades of Glory" screenwriters John Altschuler and Dave Krinsky about creating an original, scripted comedy series for the soda maker, reports New York Magazine’s Vulture blog. It’s…
Nickelodeon has renewed its popular show about a show on the Internet. And if you have tweens, you’ll know which show we’re talking about. It’s "iCarly," starring Miranda Cosgrove. Once Nickelodeon locked her in with a new deal, the show…
Former ABC News President David Westin has been named CEO of News Licensing Group, an independent agency that is designed to generate more revenue for the AP and other media companies by licensing news content for online use, reports the…
One of YouTube’s most popular video series is set to become an animated television comedy series, reports Deadline.com. The series is "The Annoying Orange." The management and production company The Collective is working with the series creator, Dane Boedigheimer, to…
Kim Kardashian finds herself at the center of a controversy after a photo of the reality star from a shoot she did for Cosmopolitan wound up on the cover of the April Turkish edition of the magazine, US Magazine reports….