Digital

OK. Everyone in the TV Business Stop What You Are Doing, Find Your Bearings and Bow Toward Detroit: GM to Break Major Ad Campaign Next Week

One of the big reasons for the ad slump in the TV business is the corresponding slump in the auto business. So it’s great news that General Motors is breaking a multimillion-dollar, multimedia ad campaign next week. Our colleagues at…

What’s Really Going on With the Advertisers, Media Agencies and Networks Coalition to Explore New Ways of Measuring Media. How Nervous Should it Make Nielsen?

Big announcement on Thursday. As expected, 14 major media players, everyone from P&G to NBCU to Viacom to Group M, announced they were forming a coalition to improve the way viewing habits are measured across conventional TV, online and mobile…

NFL Makes Concession on Blackout Rule, Will Stream Games After Play on NFL.com

The National Football League said most games affected by its blackout rule will be available starting at midnight Monday in the local markets on a delayed basis, The Hollywood Reporter says. The games will stream on NFL.com for free for…

What’s Really Going on With the Latest Challenge to Nielsen?

By Chuck Ross This week saw the official announcement of a group of media buyers and sellers who could possibly challenge Nielsen’s dominance in media measurement. First, some stats: Name: Coalition for Innovative Media Measurement (CIMM). At least that’s what…

All About GM’s New Auto Ad Campaign

By Michael BushAdvertising Age General Motors Corp. marketing chief Bob Lutz swears the automaker’s new TV spots featuring GM Chairman Ed Whitacre are nothing like the Lee Iacocca ads Chrysler ran back in the 1980s. Mr. Whitacre, a white-haired former…

Fox Sports Launches New Web Division With Five Online-Only Shows

Fox Sports is launching an online division with five Web-only programs, according to Variety, including two with an emphasis on the NFL: "Coach Speak With Brian Billick" and a football-centric talk show called "The Afterparty With Jay Glazer." The new…

Blog: The U.S. Supreme Court Heard a Case Yesterday That Could Affect Millions and Millions of Dollars Spent on Networks and Local TV Stations. And It’s Very Possible the Decision Will Go the Way That Will Allow This Spending to Happen

TVWeek’s Chuck Ross, in his latest Open Mike blog entry, writes about the most important issue for those in the TV industry that will be decided by the U.S. Supreme Court this year. How the court decides will likely affect…

Hello CIMM, Goodbye Nielsen? Major Companies Form Coalition for Innovative Media Measurement

ESPN, CBS, Disney, Procter & Gamble, media buying firm Magna Global and AT&T are among 14 companies that have banded together to form the Coalition for Innovative Media Measurement (CIMM), hoping to develop new methods to determine who is watching…

Nielsen Studying Plan to Count Online Viewers From Comcast, Time Warner ‘TV Everywhere’ Services

Nielsen Media Research may count viewers who watch online through the Comcast and Time Warner “TV Everywhere” services in a show’s overall ratings, but not until 2011, says B&C. Nielsen told clients in a letter Tuesday that such a step…

ESPN Should Bid for the Super Bowl Says Chris Berman, ESPN’s Best-Known Personality. In the Past Congress Would Have Prevented This From Happening—Would it Today?

Chris Berman, the best-known personality on ESPN, says its time that the all-sports network bid for the Super Bowl, according to USA Today. One reason this hasn’t happened before is the fear that Congress might try and prevent the biggest…