Web companies are increasing the size and quality of display ads to convince marketers of their effectiveness, the Wall Street Journal reports. The Web companies are also looking at different payment terms and measurement systems, the paper says. —Jon Lafayette
FunnyOrDie.com’s “Prop 8.: The Musical” and TheWB.com’s “Children’s Hospital” are among the 13th annual Webby Award winners announced today. “Children’s Hospital” won the comedy: long-form or series category, while “Prop. 8” took the comedy: individual short or episode honor. Sundance…
Daisy Whitney’s New Media Minute
Web-to-TV viewing is expected to draw $2.9 billion in revenue by the year 2013, a new study by InStat.com reports. The site also said more than 40% of young adults below the age of 35 have viewed some online video…
Hispanic households are quickly switching to digital television signals from analog, MediaPost reports, citing Nielsen research. About 5% of Hispanic households are unprepared for the switch to digital TV transmission, which will take place on June 12, down from 11.5%…
Denis Leary is doing a commercial for video Web site Hulu, Entertainment Weekly says. The ad, which broke during the Kentucky Derby, urges TV addicts to send brain-rotting shows to their bookwormy friends on their “Faceyspacey” pages, EW says. —Jon…
Aggregator Makes Big Stride in Quest for Long-Form Supremacy
The idea of targeted advertising has been held out as the promised land of marketing, a sort of holy place where advertisers can finally talk directly to consumers about their products and services, without mindless chatter. In this nirvana state…
The number of U.S. homes that would lose all broadcasting if the planned analog-to-digital broadcast switchover took place today fell to about 3.5 million, or 3.1% of U.S. households, as many Hispanic families made the necessary adjustments to continue to…