ShortTail CEO David Payne is speaking with major online media publishers with the hope of signing on partners to test a new method of deploying online video ads, MediaWeek reports. Payne is hoping to test the Digital 30 (D30) ad…
With Hulu’s online video usage growing, the media companies that own it are making changes to ensure they aren’t ruining their traditional TV businesses, the Los Angeles Times reports. Cable shows, including “It’s Always Sunny in Philadelphia” and “Psych” are…
With the majority of the networks’ upfront presentations still a few weeks away, it’s difficult to predict when advertisers will start spending on television and online buys. But digital executives at most of the broadcast networks are optimistic that online…
Buoyed by rapid growth for its online and mobile audiences, cable’s E! Entertainment Television plans to launch a free app for the iPhone and the Google Android phone this week. More apps, the downloadable programs that let cell phones access…
When online video news and review site Tilzy.TV said it would host a Web video upfront to bring together media buyers and the best digital studios in a matchmaking event in June, my first thought was, “It’s about time.” Not…
Motorola is creating a remote control for IPTV set-top boxes with phone service, allowing TV viewers to take phone calls while watching TV, Multichannel News reports. The device will be manufactured in the fourth quarter, and may be available to…
Hulu has signed international content deals for Bollywood films and series from the U.K., Multichannel News reports. The foreign content on the site will only be accessible to U.S. audiences, similar to the current access situation, the trade paper adds….
NBC Universal’s iVillage.com is being redesigned with a new logo and home page, Advertising Age reports. The site is also pitching advertisers new integrated-sponsorship opportunities, Ad Age says. —Jon Lafayette
The New York Observer takes a look at how social networking technology is affecting what’s on television. The Twitter and Facebook campaign to save “Chuck” from cancellation may not have much of an effect, but Nielsen is looking at new…