Embracing the digital world has given “Sharing Miracles”—a program that features a high-profile person dealing with a chronic or life-threatening illness and highlights treatments and medications—an international reach. The 30-minute series, produced by the Pharmaceutical Research and Manufacturers of America…
Health Care Reporters Must Be Skeptical, Separate Facts From Fluff
Google’s YouTube and Universal Music Group are creating a Web site called Vevo to show music videos, Multichannel News reports. The companies will share advertising sales from YouTube, which will have a Vevo channel and embedded player, and the Vevo…
Emerging whole and maybe even healthier on the other side of the recession is sort of like sticking to a diet—it takes practice and discipline, and you can’t cheat. To devise the recession-buster diet for the media and advertising business,…
The Twitterverse and blogosphere rose up last week up in a preemptive bid to keep NBC’s “Chuck” on the air. Yeah, I know: You’ve heard this story a thousand times before, from “My So-Called Life” to “Moonlight.” The plotline never…
CBSSports.com saw usage surge for its NCAA March Madness on Demand video player in 2009. The player attracted 7.52 million unique visitors, representing a 58% increase from 2008. Viewers consumed 8.6 million total hours of video and audio, up 75%…
BBC Worldwide will sell its natural history programming on iTunes, allowing U.S. viewers to purchase some of its most popular programs, Broadcasting & Cable reports. The series include “Blue Planet,” “Galapagos” and “Life in Cold Blood,” the trade paper says….
TNT is using Twitter and Facebook in its “40 Games in 40 Nights” promotion for the NBA playoffs, the Hollywood Reporter says. Eight of TNT’s on-air hosts and analysts will use Twitter starting April 14 and post tweets during the…
AOL named Mark Ellis as the head of sales for its Platform-A Internet advertising division, the Wall Street Journal says. Ad revenues at Time Warner’s troubled AOL unit fell 18% in the fourth quarter, the paper says. —Jon Lafayette
Constantly social networking through Facebook and Twitter is getting to be too much for some young people, the Associated Press reports. A recent survey found a group of 7% of the population whose median age is 29 and who understand…