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DTV Switch: 5 Mil Homes Not Ready

More than 5 million U.S. households, or 4.4% of homes, aren’t ready for the switch to digital television signals, Nielsen Co. said today. The new numbers were released the day after more than 400 stations threw the switch, ending analog…

‘Watchmen’ Film to Sponsor ‘Axis of Comedy’ Network

Online television studio For Your Imagination snagged a six-figure ad deal for the upcoming Warner Bros. film “Watchmen” to sponsor FYI’s “Axis of Comedy” (axisofcomedy.tv) online network. The sponsorship launches today and will run through March 6, when the film…

Entertainment Job Outlook Worrisome

Trends such as small staffing on reality television shows threaten the health of Los Angeles entertainment employment, according to the Los Angeles Economic Development Corp., the Hollywood Reporter says. Broadcasters and cable companies will trim 1,000 positions this year, compared…

CBS’ TV.com Boosts Visits

CBS-owned TV.com more than tripled its unique viewers in January, according to Nielsen VideoCensus, MediaPost reports. CBS is adding social-networking features to the site to better compete with the NBC and News Corp. joint venture Hulu.com, the trade publication says….

Will Google Quit TV Ads?

Because only a handful of big advertisers are using Google’s television-ad service and due to a deep distrust of the company in the TV industry, it begs the question of whether the Internet company will pull the service, as it…

Current TV Names Levine President of New Media

After slashing about 60 jobs last fall, cable network Current TV hired Paul Levine as its president of new media. He’ll be based in the San Francisco headquarters. Current TV currently reaches 58 million homes. He replaces the former Joanna…

‘Dollhouse’ Plays Well on iTunes

“Dollhouse,” the new Fox series created by Joss Whedon, was the second-most requested show on Apple’s iTunes site Sunday behind “Battlestar Galactica,” IMDB.com reports. The show’s debut episode Friday night on Fox finished third in its timeslot, attracting 4.73 million…

NAB Show Adds Exhibitors, Attractions

The NAB Show will feature more than 70 new exhibitors and several new attractions. Electronic Arts, Phillips 3-D Solutions and 3ality Digital are among the exhibitors that will display their technological innovations for the first time on the show floor….

MobiTV Has 6 Million Customers

MobiTV has 6 million subscribers for the mobile media service being carried on Sprint Nextel and AT&T, Multichannel News says. ABC, NBC and MSNBC are among the more than 40 channels of content available on MobiTV, Multichannel News reports. —Danny…

Video: Online Video Becoming a Universal Medium

Daisy Whitney’s New Media Minute