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Digital

Searching for Web Video’s ‘Seinfeld’

Hollywood is gearing up to create what would be the first big Web hit. However, when an online show finally does break out into mainstream popularity, it may not come from traditional entertainment companies. Rather, the most successful Internet television…

Big Media Targets Original Web Hits

Can Conglomerates Compete With Indies?

Adalian Column: TheWB.com: Can the Frog Make a Great Leap?

One of the biggest events of the new fall season takes place next week—and, no, it’s not the return of “Deal or No Deal.” On Aug. 27, Warner Bros. will flip the switch on TheWB.com, the online resurrection of its…

Column: I Want My Michael Phelps and I Can’t Have Him!

Last week I caught Michael Phelps fever. And NBC did nothing to bring my temperature down. For starters, there was that little problem of forgetting that all of us out here on the West Coast wanted to watch him race…

Verizon, NFL Network Partner for ‘Extra’ Content

Verizon and NFL Network are teaming to bring NFL Network Game Extra to Verizon’s video and wireline broadband customers beginning Aug. 17. Viewers will be able to watch live, online broadcasts of NFL Network pre-season and Thursday Night Football games….

Branded Content Lures Sponsors to Break.com

Sites aimed at young men are turning to branded content as a way to attract sponsors wary of advertising on racy clips, the Wall Street Journal said. Marketer including Samsung, Mountain Dew and Old Spice have made deals with Break.com…

Olympic Streaming, While Growing, Pales Next to Broadcast TV

Online streaming of the Olympics has generated massive traffic for NBC, but the Games are still overwhelmingly a broadcast TV event. That take-away comes not from NBC, but Fox, which on Thursday issued an analysis of numbers that made the…

Couric Goes Online With Convention Analysis

As part of CBS News’ election coverage, Katie Couric will anchor daily webcasts during this summer’s Republican and Democratic national conventions, the Hollywood Reporter says. The webcasts, which will be at least 30 minutes in length and streamed live immediately…

Baseball Touching New-Media Bases

America’s pastime has gone digital, and the Wall Street Journal interviews Bob Bowman, CEO of Major League Baseball’s Advanced Media unit, which generated $400 million in revenues last year. Bowman says baseball’s next target is handheld devices, with applications on…

HD Digital Titles May Be Delayed by More Than Bandwidth

That flood of demand for high-definition digital titles may be a little farther off than some studios and content providers had hoped. Movie-download service Vudu said this week that it will let customers renew high-definition movie titles for $1.99. The…