Branded Content Lures Sponsors to Break.com

Aug 15, 2008  •  Post A Comment

Sites aimed at young men are turning to branded content as a way to attract sponsors wary of advertising on racy clips, the Wall Street Journal said. Marketer including Samsung, Mountain Dew and Old Spice have made deals with Break.com and College Humor, the paper says, which are creating tamer content for their new advertisers, the paper says.

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