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Digital

TiVo to Deliver Critic’s Picks

Some TiVo users will be getting the recommendations of Chicago Tribune TV critic Maureen Ryan delivered to their TV, the New York Times reports. The new service is designed to differentiate TiVo from the digital video recorders provided by cable…

Column: The More Things Change …

Maybe the Internet isn’t that different than television. Maybe this crazy little viral YouTube revolution isn’t all that revolutionary. Because it turns out our Internet video diet looks a lot like our traditional TV diet. That’s the conclusion of a…

Xbox Live Users Can Download G4 Content

G4, the entertainment and lifestyle cable network aimed at young men, is offering some of its original content for download through Xbox Live, the online component of Microsoft’s Xbox 360. The deal marks the first time G4 has released its…

WEtv.com Relaunches With Original Content

WE tv has unveiled its redesigned Web site, featuring exclusive video content, new original Web series, comedic interstitials, user-generated content and expert bloggers. The new WEtv.com has content-specific channels aimed at women during key stages in their lives, including “WE…

Verizon Delivers Starz Content via Broadband

Premium cable channel Starz inked its first affiliation deal today for its broadband video service via a partnership with Verizon. Under the multiyear agreement, Verizon will carry Starz movies online. The movies will be accessible on a subscription basis to…

Measuring Online Engagement Seen as Key to Boosting Ad Dollars

Online video sites and services like Break.com and Blip.tv are in the early stages of striking partnerships with Web analytics firms to offer more detailed information on how long consumers watch online video. That type of data can help sites…

Creating, Tracking Video Ads

Media Contacts, a division of Havas Digital, offered its suggestion on guidelines it would like to see for video ads. For video content: 1. Count only a user-requested piece of video content. 2. Differentiate with vs. without sound. 3. Enumerate…

Redstone Nixed CBS-Viacom Reunion

CBS Corp. chairman Sumner Redstone rejected the possibility of a CBS-Viacom reunion, the Hollywood Reporter says. Redstone approved of CBS’ proposed acquisition of CNET despite the economy’s downturn and declining stock prices, the newspaper says. Viacom and CBS split in…

Kids Sign Up for Mobile Ads

Teens are signing up to get messages from advertisers on their cell phones, the Los Angeles Times reports. Kids don’t mind receiving messages and are twice as likely than adults to trust and respond to advertising pitches made via mobile…

Channel M Network Goes Digital

Place-based video network Channel M has partnered with Park Media to upgrade its digital distribution infrastructure, Media Daily News reports. The upgrade will allow advertisers to target specific retail locations and dayparts, while adjusting content to that audience, the Web…