Channel M Network Goes Digital

May 22, 2008  •  Post A Comment

Place-based video network Channel M has partnered with Park Media to upgrade its digital distribution infrastructure, Media Daily News reports. The upgrade will allow advertisers to target specific retail locations and dayparts, while adjusting content to that audience, the Web site says. Channel M’s My Gym TV network, which has 170 locations, will be the first to be outfitted with the new system this summer, the Web site notes.
—Vlada Gelman


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