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CBS College Sports, NCAA Launch Ad Network

CBS College Sports Network is teaming with the National Collegiate Athletic Association and CBSSports.com to launch CBS College Sports Media, Mediaweek reports. The interactive vertical advertising partnership will offer advertisers display and video advertising options on NCAA.com, CBSSports.com and the…

Turner Plays KnockNok With NBA

Turner Sports has enlisted technology company KnockNok to host chat rooms for the NBA Playoffs on TNT.tv and TNT OverTime on NBA.com, the Hollywood Reporter says. KnockNok previously hosted chat rooms for February’s NBA All-Star Weekend on TNT OverTime and…

Video: What Do Web Shows Cost?

What does it really cost to produce a Web video series? $200 per minute or $2000? Or maybe $20,000? Daisy Whitney’s “New Media Minute” gives you the low-down. The numbers may surprise you. This week’s “New Media Minute” breaks down…

And the Web Video Search Winner Is …

The last time you searched for a video of cats on skateboards what were the search terms you used? I bet it wasn’t “cats on skateboard videos.” It was probably just “cats on skateboards.” Because more than a year after…

Adderton, William Morris Launch Agency 3.0

Former Amp’d Mobile founder Peter Adderton has resurfaced on the entrepreneurial circuit via a new venture he’s launching today in partnership with the William Morris Agency. Mr. Adderton and William Morris said they have formed Agency 3.0, an agency that…

MySpaceTV Nabs ‘Banzai’ Webisodes

MySpaceTV struck an exclusive programming deal with production shop RDF USA to carry Webisodes of the British format “Banzai.” Under the deal, the episodes will be exclusive to MySpace (link to: www.myspacetv.com) for 30 days before additional U.S. Web distribution…

Online Video Counts Grow as Measurements Change

The number of videos viewed online is increasing dramatically each month because video sites have lessened their standards for what constitutes a view. That’s the finding of a new research report from online video services firm TubeMogul, which claims video-sharing…

Howcast Adds Distribution Partners

The how-to video company Howcast expanded its reach today via distribution deals with AOL, Metacafe, Bebo and Blip.tv. Under the new deals, Howcast’s user-generated, how-to videos will be available to those sites. Howcast said the deals expand its reach to…

‘Rescue Me’ Returns With Summer Shorts

FX will revive its series “Rescue Me” this summer with 10 five-minute shorts that will air weekly on Tuesdays at 10 p.m. ET starting in June, MediaPost reports. The return of full episodes of the Dennis Leary series was delayed…

Burnett to Produce Series for Liquid

Reality-show impresario Mark Burnett will produce three series for Liquid Generation, the online animation site that plans to move into television programming, Daily Variety reports. Burnett will produce “Rapper in Chief,” “Witness Protection” and a yet-to-be-named third show, the newspaper…