Consumers aren’t all that jazzed about connecting their computers to their television sets to watch long-form Internet video, according to one of the first studies on the topic. Marquest Media & Entertainment Research found that only 20 percent of study…
Independent production shop Homerun Entertainment is bolstering its executive ranks as the company expands into more original production for the Web. Homerun hired Greg Spring as VP of development and promoted coordinating producer Steve Plutte to VP of production, said…
TV Marketers Tap an Online Weapon
Extension Allows Freedom With Content
The Player: Alex Castro, CEO and co-founder of Pluggd The play: Pluggd is pursuing a place in the wide-open video search business by marrying targeted ads to the precise point in online video most relevant to the spots. The company…
Execs at Veoh, Revver Find It’s Time to Shift Duties as Business Grows Up
New MediaFLO Execs Try to Build Awareness
So who are the innovators leading the pack in wireless entertainment? It depends who you ask. Few industry sources agreed to be identified as they discussed their experiences with carriers, for fear of upsetting their bedfellows, but the feedback gathered…
Creative Business Models Needed to Get Players Working Together
Yahoo!’s Internet concert series, sponsored by Nissan, will become a monthly show on MTV’s high definition channel. “Nissan Live Sets on Yahoo! Music,” will appear on MHD beginning Sept. 17 with a performance by Rascal Flatts. The show tapes twice…