Networks Going for Fantastic Dramas
‘Heroes’ Success Spawns Rash of Supernatural Pilots
In Depth
YuMe to Insert Dynamic Ads
Starting this week, broadband video advertising network YuMe will introduce a month-long ad campaign with G4TV and BitTorrent that YuMe says will be the first ad campaign to insert dynamic ads into downloaded content. When users download G4 videos from…
A Quiet Supporter in Times of Crisis
By Tom Brokaw, Special to TelevisionWeek When the Central Park jogger was attacked and in critical condition in the hospital I got a call from Bob Wright asking if I would be in touch with her firm to offer financial…
Big Ads for Small Packages
NBCU Plans to Sell Blurbs Against Mobile Video in May Upfronts
Digital Dealmakers: Greg Kostello
The player: Greg Kostello, CEO and founder of VMIX Media, an online video site and service The play: VMIX provides both a destination, at VMIX.com, and the technology for media companies to promote and deliver their TV programs on the…
Cable Nets Roll Out New Season’s Titles
USA, Others Developing Character-Driven Series, Movies
Discovery Acquires 25% Stake From Cox
Discovery Communications took a big step toward becoming a public company by acquiring the 25 percent stake owned by Cox Communications. The deal increases the portion of Discovery Communications that is owned by Discovery Holding Co., which was set up…
CBS Shoots for Close NCAA Finales
Lack of Underdog Wins Puts Premium on Hot Contests
College Television Award Winners Announced
First place honors at the 28th Annual College Television Awards were awarded Saturday night during the black-tie gala ceremony at Culver Studios, going to students from Brigham Young University, CalArts, USC, Northwestern University, Art Center College of Design, City College…
‘Road’ Hits Ratings Pothole
ABC’s new drama “October Road” hit a ratings pothole Thursday night without an original “Grey’s Anatomy” lead-in, falling 31 percent from its prior average. “Road” opened up with a 3.5 rating (8.1 rating among households) among adults 18 to 49…