Index Will Track Vitality of Sports
ESPN-OMD Project to Monitor Fans’ Commitment
In Depth
Sellers’ Time for Compromise
Shifted Viewing Puts Consumers in Control, So Plan to Reach Them on Their Terms
Good Night and Bad Schtick
NBC Universal Television Group CEO Jeff Zucker accepted Gold Medal honors in what may be record time from the International Radio & Television Society Foundation. He promised the NBC Universal colleagues-“The mandatory attendance thing seems to have worked,” joked Mr….
Internet TV to the Rescue
Rural Telcos Betting on IPTV Product for Competitive Edge
Spanish-Language TV Spending Spiked in 2005
By Laurel Wentz Advertising Age Growth in spending on Spanish-language TV has taken off again after a slow start last year, soaring 20.3 percent for the month of September 2005 and growing even faster for the rest of the year,…
Journalists Divided on Need for Certification
Some Cite First Amendment Concerns; Association Stays on Sidelines
In Franchise Fight, Telcos Tough to Beat
Barton Spearheading Legislation
Consumers Would Watch Ad for Free TV Download
By Kris Oser AdAge.com Broadcast networks such as ABC are selling some of their most popular shows on Apple’s iTunes for $1.99, but a new study finds most consumers would be willing to watch an ad if the sponsor picked…
Lifetime’s Slate Takes New Tack
Daniels’ Choices Geared to Youth
Large MSOs May Be Hit Hard
Merger Likely to Intensify Cable-Telco Battle on Key Fronts