Users Overestimate Costs of On-Demand
But VOD Viewership Rising, Study Says
In Depth
CW Execs Set Affiliate Terms
Stations Explore Other Options as Talks Open; Fox Readies Alternative Programming Service
Disney Nets’ Upfronts Take Off
SoapNet to Roll Short Film; Kids Shows Going Online
TW Breakup Called Unlikely
Analysts Unimpressed With Icahn-Commissioned Lazard Report
GM Plans Shift in Local Ad Business
Buyer to Invite Offers From Broadcast and Cable
Why ‘Idol’ is Golden
A Rare Confluence of Factors Keeps Fox’s Reality Blockbuster in Orbit
Hi-Def Ads Still Lagging
Advertisers are starting to believe the high-definition hype. The number of HD cable and satellite subscribers totals only about 6 million, representing about half of the number of owners of HD television sets, according to industry estimates. For last week’s…
Wit and Wisdom of Super Bowl Ads
Deconstructing the Placement, Visuals, Message and Success of the Spots Is a Helpful Postgame Lesson
The Road to Live VOD Ad Insertion
Comcast will fire up Tandberg Television’s AdPoint capabilities in a phased approach over the next few months. At the moment Comcast is using the system to automate the process of marrying ads with video-on-demand programming for the three networks, with…
Nets Grapple With Hi-Def Formats
Diverse Approaches Emerge in Rush to HD