Wit and Wisdom of Super Bowl Ads
Deconstructing the Placement, Visuals, Message and Success of the Spots Is a Helpful Postgame Lesson
In Depth
The Road to Live VOD Ad Insertion
Comcast will fire up Tandberg Television’s AdPoint capabilities in a phased approach over the next few months. At the moment Comcast is using the system to automate the process of marrying ads with video-on-demand programming for the three networks, with…
Nets Grapple With Hi-Def Formats
Diverse Approaches Emerge in Rush to HD
CBS Wins Thursday in Adults 18 to 49
For the 19th time in 21 weeks, CBS won Thursday night in adults 18 to 49, with its programming taking all three top spots in the demo.“CSI” at 9 p.m. was the highest-rated program for the night with a 9.3,…
ABC Shuffles Tuesday Schedule
ABC is changing its Tuesday schedule starting next week, with Wednesday comedy “George Lopez” joining the night and “According to Jim” getting a second airing.On Feb. 14 ABC is running the special “A Charlie Brown Valentine” at 8 p.m., (ET),…
NBC and Reveille Formatting ‘Eurovision’ For U.S.
NBC and Reveille are partnering to create an American version of the decades-old pan-European music talent competition “Eurovision Song Contest.” In the program a singer or group will be chosen as the national winner.The U.S. version, which has not been…
‘World News’ Co-Host Vargas Pregnant
The emotional roller coaster ride continues at ABC News, where “World News Tonight” co-anchor Elizabeth Vargas Friday told colleagues she is expecting her second child in late summer. With co-anchor Bob Woodruff recovering from serious injuries suffered in a roadside…
Franca to Leave FCC’s Engineering-Tech Office
Bruce Franca, chief of the Federal Communications Commission’s Office of Engineering and Technology, is leaving the agency Feb. 13.Mr. Franca has taken a new assignment as VP for policy and technology at the Association for Maximum Service Television in Washington.
CBS Spanks ‘Love Monkey’
CBS is putting its new Tuesday midseason drama “Love Monkey” on indefinite hiatus after only three airings. “Monkey,” which stars Thomas Cavanaugh as a music producer who starts his own New York-based record label, will be pre-empted by a repeat…
Sony Clears ‘Beakman’ in 65 percent of U.S.
Sony Pictures Television has cleared its Emmy Award-winning live-action children’s series, “Beakman’s World” in 65 percent of the country, including the Fox owned-and-operated stations, for a fall syndication run. Targeted to 13- to 16-year-olds, “Beakman’s World” was originally created in…