Ratings for Rookie Strips a Mixed Bag
‘Martha’ Rises; ‘Judge Alex’ Falls
In Depth
Who’s Got Moonves’ Moxie?
CBS’s Thursday Reign Scares Off Rivals
Perfecting ‘Martha’
Viewers pointed out that Martha Stewart was interrupting guests on “Martha.” She pronounced herself “horrified,” apologized to the viewers and vowed she would do better. Rob Dauber, who is co-executive producer to executive producers Mark Burnett and Ms. Stewart, decided…
Look at Engagement as a Consumer
To Get the Most From the Hottest New Metric, Consider Mining Individual and Shared Media Experiences
Ad Agencies Carving Out New Roles in New Medium
Most marketers recognize that when advertising in video-on-demand, the nature of the medium presents an opportunity to do more than simply slap up their existing 30-second spots. But most advertising agencies still don’t have the framework or infrastructure to create…
Online Reality: AOL Looks Beyond Its ISP Roots
Service Provider Branches Out Into Entertainment
Cablers Boosting Local Content
On-Demand Offerings Grow as Competition From Satellite, Telecom Firms Heats Up
Station Groups Feeling the Pain
Soft Advertising Market Compounds Loss of Political, Olympics Revenue
CTAM Honors Marketing
Nickelodeon Is 2005 Hall of Fame Inductee
A Change of Command
At the Mandarin Oriental Hotel in London’s Hyde Park last week, Queen Elizabeth II was among the guests at a party to celebrate the 80th birthday of former British Prime Minister Margaret Thatcher. The “Iron Lady,” as Mrs. Thatcher was…