Digital Deadline Bill Advances
But Broadcasters Can’t Cash In Cable Carriage Chips
In Depth
VOD Ads Looming on Cable Horizon
Division of Revenues Still Being Worked Out as Technology Makes Ad Insertion a Reality
ABC Daytime Makes Cash Call
New Revenue Streams Seen in Cellphones, Products
Taking VOD on the Road
Sportskool Instructional Service Teams With High-Profile Athletes for Promotions
Ratings for Rookie Strips a Mixed Bag
‘Martha’ Rises; ‘Judge Alex’ Falls
Who’s Got Moonves’ Moxie?
CBS’s Thursday Reign Scares Off Rivals
Perfecting ‘Martha’
Viewers pointed out that Martha Stewart was interrupting guests on “Martha.” She pronounced herself “horrified,” apologized to the viewers and vowed she would do better. Rob Dauber, who is co-executive producer to executive producers Mark Burnett and Ms. Stewart, decided…
Look at Engagement as a Consumer
To Get the Most From the Hottest New Metric, Consider Mining Individual and Shared Media Experiences
Ad Agencies Carving Out New Roles in New Medium
Most marketers recognize that when advertising in video-on-demand, the nature of the medium presents an opportunity to do more than simply slap up their existing 30-second spots. But most advertising agencies still don’t have the framework or infrastructure to create…
Online Reality: AOL Looks Beyond Its ISP Roots
Service Provider Branches Out Into Entertainment