A Cold One for New NAB Chief?
Ex-Beer Biz Lobbyist May Face Frosty Senate Reception
In Depth
Turner Stands by Todd to Quantify Viewership
A number of high-profile cable networks and VOD programmers have partnered in the past month with measurement firm Rentrak to measure their on-demand views, but one network group is content to stick to its own internal metrics.Turner Broadcasting opted more…
Digital Deadline Bill Advances
But Broadcasters Can’t Cash In Cable Carriage Chips
VOD Ads Looming on Cable Horizon
Division of Revenues Still Being Worked Out as Technology Makes Ad Insertion a Reality
ABC Daytime Makes Cash Call
New Revenue Streams Seen in Cellphones, Products
Taking VOD on the Road
Sportskool Instructional Service Teams With High-Profile Athletes for Promotions
Ratings for Rookie Strips a Mixed Bag
‘Martha’ Rises; ‘Judge Alex’ Falls
Who’s Got Moonves’ Moxie?
CBS’s Thursday Reign Scares Off Rivals
Perfecting ‘Martha’
Viewers pointed out that Martha Stewart was interrupting guests on “Martha.” She pronounced herself “horrified,” apologized to the viewers and vowed she would do better. Rob Dauber, who is co-executive producer to executive producers Mark Burnett and Ms. Stewart, decided…
Look at Engagement as a Consumer
To Get the Most From the Hottest New Metric, Consider Mining Individual and Shared Media Experiences