OLN has acquired the rights to televise the 32nd America’s Cup, the network said Sunday. The America’s Cup, often called the oldest trophy in sport, will be contested in 2007. As part of the agreement, OLN will expand its sailing…
Acknowledging NBC is no longer the broadcast ratings leader, the network is adjusting its corporate culture to address its new reality as an underdog, a position that isn’t likely to change soon, NBC Entertainment President Kevin Reilly said. “This season…
NBC Sports reached a new agreement with The PGA of America to extend television rights of the Ryder Cup and the Senior PGA Championship through 2014, the network said Monday. “We look forward to continuing our relationship with the PGA…
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Local cable advertising often plays third fiddle to broadcast and cable network sales, but local systems have one distinct advantage: They are the proving ground for the next generation of interactive TV ad models.“Local cable is the only place right…
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