CTAM Summit 05: Fine-Tuning the Research
Cable Nets Get More Specific About How They Target Viewers
In Depth
Savvy Teams Good to Grow
Cultivating Rapport Between Adversarial Departments Makes Everyone a Winner
CTAM Summit 05: Lineups by Genre Gaining Support
Court TV Study Says Channels Grouped by Type Draw Viewers
Opponents Gird for Ratings Fight
Committee to Review Audience Measurement Bills
CTAM Summit 05: Local Cable Feasting on iTV’s Cutting Edge
Local cable advertising often plays third fiddle to broadcast and cable network sales, but local systems have one distinct advantage: They are the proving ground for the next generation of interactive TV ad models.“Local cable is the only place right…
Prequel to ‘Dove’ Takes Flight at CBS
Reflects Shift in Strategy
CTAM Summit 05: Preaching the Gospel of HD
Cable Industry Racing to Stir Up Interest in Hi-Def Programming
‘Princes’ in Talks for New Throne
Fox Bumps Series; Cable Sibling May Pick It Up
Big Media Again Targets Internet
Past Failures Offer Lessons as Quest to Spin Gold From Web Is Renewed
SoapNet’s Ad Sales Up 40%
Upfront a Boom Market for Channel