Tips to Spice Up a Local Market Plan
Enhancements That Deliver More Productivity Will Grab Attention
In Depth
USA Network: 25 Years: Vince McMahon
Chairman, World Wrestling Entertainment
To Make Them Watch, Offer Some Incentives
Project Wanamaker Tests Whether Gifts Decrease Ad Skipping
USA Network: 25 Years: Wrestling Characters Fit the Branding Strategy
By Lee Hall When World Wrestling Entertainment’s “Monday Night Raw” returns to USA Network in October after a five-year absence, it creates a tailor-made complement to the network’s new “Characters Welcome” branding strategy.“WWE as a franchise is really all about…
Gigs
RolesRyan Devlin has been tapped as host for “ET on MTV” and “ET on VH1.” Mr. Devlin will report on music, television, film and fashion for the newsmagazine show. Mr. Devlin previously had a recurring role on The WB’s “Grounded…
Sweeney Rallies Promo Troops
| Marketing | Exec Says Marketing More Vital Now Than Ever
Cabler’s Motives Under Question
Analysts Ponder Whether Move to Take Cablevision Private Is Guise for Selloff
Buena Vista Clears ‘Scrubs’ for 2006
| Syndication | Comedy Sold in Top Markets
USA: 25 Years: Channel Changed the TV Business
By Lee Alan Hill Special to TelevisionWeek It began in small quarters in Oakland, N.J., moving then to a bank building in the equally sleepy, mostly suburban residential New Jersey community of Glen Rock. All along, USA Network was creating…
Moriarity Takes on ‘Tyra Banks’
| Syndication | Telepictures Hires Executive Producer for Fall Talk Strip