Text-Centric Sites Getting Makeovers
Viacom Moves to Web Portals; NBC Stations Launching New Media
In Depth
USA Network: 25 Years: Neal Pilson
President, Pilson Communications; former president, CBS Sports
Tips to Spice Up a Local Market Plan
Enhancements That Deliver More Productivity Will Grab Attention
USA Network: 25 Years: Vince McMahon
Chairman, World Wrestling Entertainment
To Make Them Watch, Offer Some Incentives
Project Wanamaker Tests Whether Gifts Decrease Ad Skipping
USA Network: 25 Years: Wrestling Characters Fit the Branding Strategy
By Lee Hall When World Wrestling Entertainment’s “Monday Night Raw” returns to USA Network in October after a five-year absence, it creates a tailor-made complement to the network’s new “Characters Welcome” branding strategy.“WWE as a franchise is really all about…
Gigs
RolesRyan Devlin has been tapped as host for “ET on MTV” and “ET on VH1.” Mr. Devlin will report on music, television, film and fashion for the newsmagazine show. Mr. Devlin previously had a recurring role on The WB’s “Grounded…
Sweeney Rallies Promo Troops
| Marketing | Exec Says Marketing More Vital Now Than Ever
MTV Announces Slate of Series in Development
MTV announced nine new series in development on Friday. Most of the ethnically diverse offerings are reality shows, though there are fewer celebrity-driven projects than the network has depended on in the recent past, such as “Newlyweds” and “Meet the…
Ratings Climb for Game 7 of NBA Finals
Ratings climbed Thursday night for the deciding Game 7 of the NBA Finals. The San Antonio Spurs’ victory over the Detroit Pistons drew a 13.9 rating and 23 share in metered markets, up 32 percent from Game 6 Tuesday night….