Coalition Protests CPB Plan
| Politics | Group Against Choice of President
In Depth
Alternative Sources Gain Significance
Planners May Have to Pay More Attention to Data Previously Considered Expendable
Broadcast Design/Update: From Pumping Up TV Nets to Pumping Up Math Skills
Billy Pittard used to make networks look good. Now he’s trying to make algebra fun.A former partner the defunct design shop Pittard Sullivan, Mr. Pittard is producing and creating interactive, educational DVDs, including a 99-episode series on algebra designed to…
Ruling Moves Deregulation Back to FCC
| Litigation | New Efforts Seen as Unlikely for Now
As Technology Advances, Consumers’ Role is Key
By Ira TeinowitzAdvertising Age The pace of change occurring in household technology is far faster than many understand, according to presentations at the American Advertising Federation conference, held earlier this month in Nashville, Tenn. The conference, which brought 1,200 attendees…
Broadcast Design: A Legacy of Innovation
Pittard Sullivan Was Once Synonymous With Broadcast Design
Sunday Ticket Gets a Sponsor
| Advertising | Unnamed Buyer Gets ITV, DVR Exposure in 7-Figure Deal
Campaigns of Distinction: ‘Desperate Housewives’
By Wayne KarrfaltSpecial to TelevisionWeek ABC was a network desperate for hit a year ago, when Mike Benson and Marla Provencio began promoting a new prime-time Sunday night “dramedy” set on an idealized suburban street called Wisteria Lane. ABC’s top…
Campaigns of Distinction: ‘Chasing Farrah’
By Libby SlateSpecial to TelevisionWeek Larry Jones, president of TV Land and Nick at Nite, thought he had the promotional campaign set for “Chasing Farrah,” an up-close-and-personal look at “Charlie’s Angels” icon Farrah Fawcett that was to premiere March 23…
Verdict a Thriller for Online News
| Broadband | Jackson Trial Climax Breaks Viewership Records