Fifteen seconds might be all it takes to convince a viewer to watch a newscast, according to research that will be unveiled at this week’s Promax&BDA conference in New York.A study conducted by Frank N. Magid Associates found there was…
By Jennifer PendletonSpecial to TelevisionWeek It’s tough to launch syndicated daytime strips these days, to which the corpses of several recent high-profile flops will attest. Powerhouses such as “The Oprah Winfrey Show” and “Dr. Phil” occupy the most coveted time…
| Upfronts | Buyers Out for Better Value, Slots in Slow Ad Market
By Lee Alan HillSpecial to TelevisionWeek The media and Internet chat boards are abuzz with talk of the Xbox 360 game console, and the Microsoft gaming platform with high-definition graphics capability won’t even be on the market until the holidays…
| Regulation | Posts Considered Political Plums
When Pittard Sullivan split up in 2001, then partner Ed Sullivan decided he didn’t want to work for brands. He wanted to own brands.So after a brief gig working to turn around the media assets of Emirates Media in Abu…
| Politics | Group Against Choice of President
Planners May Have to Pay More Attention to Data Previously Considered Expendable
Billy Pittard used to make networks look good. Now he’s trying to make algebra fun.A former partner the defunct design shop Pittard Sullivan, Mr. Pittard is producing and creating interactive, educational DVDs, including a 99-episode series on algebra designed to…
| Litigation | New Efforts Seen as Unlikely for Now