Promax&BDA 2005/Campaigns of Distinction: All Systems Go for Conference
Organizers Anticipate Healthy Uptick in Attendance for Branding, Marketing Sessions
In Depth
Promax to Give Stations Preview
| Marketing | Campaign Spots for ‘Martha,’ ‘Tyra’ to Be Featured
Campaigns of Distinction: ‘America’s Next Top Model’
By Sheree R. Curry Special to TelevisionWeek Once a network primarily for men, UPN has come into its own with females 12 to 34, delivering higher ratings and triple-digit growth, according to Nielsen figures cited by the network. The change…
Analysts Ponder Malone’s Course
Variety of Outcomes Possible For Liberty Chair’s Far-Ranging Activities
Campaigns of Distinction: ‘Chappelle’s Show’ DVD
By Eric Estrin When it came to marketing the DVD from “Chappelle’s Show’s” second season, nobody could accuse the folks at Comedy Central of not knowing what they had. Show host Dave Chappelle’s sketch comedy series was the network’s signature…
Behind the Screen: ABC’s Pyongyang Perspective
Woodruff Team Gains Rare Glimpse Into N. Korean Life on Recent Trip
Campaigns of Distinction: DirecTV’s ‘Rethink TV’
By Wayne KarrfaltSpecial to TelevisionWeek DirecTV has taken a different direction with its newest branding campaign, urging viewers to “Rethink TV.” Instead of relying on celebrity shills to read letters of praise on air as the company did in its…
Cable Nets Pull Out Stops for Seasonal Marketing
Buffalo nickels, local bar contests and themed penthouse hotel suites are among the unique marketing tools cable networks plan to use this summer to draw viewers from tentpole summer movies, broadcast reruns and reality series. Though actual cable marketing budgets…
Campaigns of Distinction: ‘Fat Actress’
By Jennifer PendletonSpecial to TelevisionWeek A new television show doesn’t succeed solely on the strength of a promotional campaign, but a well-executed effort can help stoke the fires that drive public curiosity. A prime example: the on-air branding campaign for…
Viacom Cable Assets Focus of Speculation Post-Split
Now that the Viacom board has approved plans to split the company into two publicly traded operating entities, conversations on Wall Street are turning to what might be next for the two new operations.Much of the speculation centers on the…